ABOUT
Micazook is a design-driven innovative company that has been recognized with awards for their work. With over a decade’s worth of experience, they have been instrumental in accelerating business growth, increasing revenue, and enhancing brand recognition. Their creations have been featured in several media outlets, including the Daily Telegraph, The Guardian, The Wired, CNet, The New York Times, and the French TV Channel Canal+.
Briefing
The objective of the project was to create a memorable and bold identity that represents the values of the company. I focused on four key words that synthesize the essence of the company:
Boldness, Trust, Growth, and Innovation.
Color Palette and Typology
Applications
Business Cards
The main logo at the front of the card was given a glossy laminated finish. This finish enhances the overall appearance of the card by adding a sophisticated look and shiny effect to the symbol.
Letterheads and Others
WebSITE
The website's architecture was crafted with a desktop-first strategy, ensuring optimal performance and accessibility for users primarily on desktop interfaces. A minimalist aesthetic was employed to highlight the company's extensive array of services, allowing each to stand out without overwhelming the user. Navigation is streamlined and user-friendly, facilitating a seamless discovery process for visitors seeking specific services or information, thereby enhancing the overall user experience.
The website enhances user experience by employing intuitive icons and images to represent its services, facilitating quick recognition and adding a layer of visual engagement. This design choice not only streamlines navigation but also contributes to a more aesthetically pleasing interface, encouraging users to explore the site's offerings with ease. By integrating these graphical elements, the website effectively merges functionality with style, creating a user-friendly environment that stands out in the digital landscape.
For those interested in exploring it further, a link to the official Micazook website has been provided below.
THANK YOU!
Thank you for your interest in my work! Should you have any inquiries or wish to share some thoughts, please don't hesitate to reach out.
